SEO Investigators

Google Page Rank

PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

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Google Toolbar

One way to get a general idea of your PageRank is to download the Google toolbar

This is a search tool bar that works with Microsoft Internet Explorer version 5 or later browsers. Included with the search tool is a small graphic display that shows Google's ranking of a page on a 0 to 10 scale - 10 being the best.

Google and Page Rank

There’s a lot of chatter going on about this move as it has long been a highly debated indicator of how well a site can rank in Google SERPs.

Google has said for a while now that webmasters shouldn’t worry about PageRank, but up until now, they’ve somewhat contradicted themselves as they’ve continued to display it as a seemingly important metric.

Search Engine Optimization and Page Rank

As Google continues to reign as the top search engine referral source, we all continue to check our PageRank (Download the Google Toolbar to view a web page's PageRank score). SEOs and webmasters scramble to increase their PageRank to a respectable score, anything above a 5, as we continue to analyze the workings of Google's PageRank calculation and its weight within the ranking algorithm. It is not a mystery that PageRank has a fairly large role in Google's ranking, but how much weight? Are there other variables that outweigh PageRank? Below we will discuss how much weight is given to PageRank, if PageRank alone is enough to rank, and more.

Page Rank

The consensus among observers is that PageRank is not nearly as important as it was up until mid-2003. Many sites with good PageRank are not doing well in Google, and many with poor PageRank are ranking well for keywords that are important to them.

These days, the keywords in the anchor text of external links are more important than the mere fact of the link itself. (In its classic form, PageRank was computed from links without any consideration of content.) Finally, the Google toolbar indication of PageRank which has always been too crude to be of much use is no longer even reliable.